Keep Your
Funnel Full
By Shannon Peel
As a real estate profession-
al, it can be tough to keep your
funnel lling up when you are
busy providing for & taking care
of your clients, resulting in a
feast or famine cycle.
A funnel needs structure, a
process to move leads through
it and communication to stay
connected with them. Is your
lead funnel full or empty?
Ask Yourself:
1. Where do I currently get my leads from?
2. When I get a lead what do I do with it?
3. How do leads know what I do?
4. How do leads progress through a funnel?
5. Where do I lose my audience’s attention?
6. Do you communicate with past clients
or ghost them?
A funnel strategy ensures
your brand story stays in front
of your audience and you don’t
lose your potential clients
or forget your best referring
clients.
Funnel Stages
Awareness - When they rst see
your brand
Interest - When they start en-
gaging with your brand story
Decision - When they start con-
sidering your brand service /
product
Close - When they become a
customer
Retention - When they go from
customer to advocate