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Keep Your
Funnel Full
Contents
How You Say It Matters
Be an Expert
“Personal branding is the art of becoming
knowable, likable and trustable”
John Jantsch
Meet the Realtor
5 Marketing Myths
Sales? Shoot Me Now
Publisher: MarketAPeel
Editor / Writer: Shanon Peel
Design: Shannon Peel
CurbAPeel Magazine is published
by MarketAPeel
939 Homer Street Unit 411
Vancouver, BC V6B 2W6
778-839-0521
© Copyright 2021 MarketAPeel.
All rights reserved. No part of this
magazine may be reproduced into
any information retrieval systems
without the written permission of
MarketAPeel. The publishers are not
responsible in whole or part for any
errors or omissions in this publication.
ISSN: TBD
Marketapeel.agency
Keep Your
Funnel Full
By Shannon Peel
 As a real estate profession-
al, it can be tough to keep your
funnel lling up when you are
busy providing for & taking care 
of your clients, resulting in a 
feast or famine cycle.
 A funnel needs structure, a
process to move leads through
it and communication to stay
connected with them. Is your
lead funnel full or empty?
Ask Yourself:
1.  Where do I currently get my leads from?
2.  When I get a lead what do I do with it?
3.  How do leads know what I do?
4.  How do leads progress through a funnel?
5.  Where do I lose my audience’s attention?
6.  Do you communicate with past clients
or ghost them?
 A funnel strategy ensures
your brand story stays in front
of your audience and you don’t
lose your potential clients
or forget your best referring
clients.
Funnel Stages
Awareness - When they rst see 
your brand
Interest - When they start en-
gaging with your brand story
Decision - When they start con-
sidering your brand service /
product
Close - When they become a 
customer
Retention - When they go from 
customer to advocate

Steps to Create a Funnel
First step: Identify how the mar-
ket knows you exist and when
they engage with your brand.
Ask Yourself:
1.  Did they like a social media post?
2.  Did they open up an email?
3.  Did they visit your website?
4.  Did they send you an email?
5.  Did they schedule a meeting?
6.  Did they call you?
Having multiple paths to your
funnel will help ll it up, howev-
er ensure you know which paths
bring you the ‘best’ leads and
focus your resources on those.
Second step: Map out the pro-
cess your leads will journey
through to become a client.
What happens when a lead
engages with your brand sto-
ry? Do you ignore them and
hope they will see the next
piece of your story or do you
move them to a CRM, a list, or
at least engage with them by
commenting on their storytell-
ing efforts?
Awareness
Interest
Decision
Close
Retain