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The Stand Out Hosts Shannon Peel How to know what you want to be known for If you are not connecting with your ideal audience the problem could be that your message doesn t clearly convay what you want to be knon for Rich the Trigger Bontrager How to stand out on the virtual stage There is no doubt about it video is taking over If you want to stand out on the virtual screen to make a bigger impact Rich shares his insight from 36 years of broadcasting experience To access Stand Out Member Only Content you need to log in to MarketAPeel.com

The Stand Out Speakers Lilian Sue How to Stand Out using Media Publicity Lisa Fredrickson How to ensure you have the right clients for you Daniel Andrews How to build a network that helps you stand out James Hipkin How to create a hub spoke digital footprint Bonnie Chomica How to create stand out content Gab Waterman How to stand out on Social Media Carolyn Choate How to get traffic using YouTube and funnels Lilian Sue How to Stand Out by dominating Rita Richa How to stand out as a podcaster guest Chuck Copenspire How to Stand Out by being authenticallt YOU Lilian Sue How to Stand Out by crafting a brand Click on the images to go to their presentation page Earl Flormata Elona Lopari

Shannon s Presentation How to Know what You Want to be Known for Shannon Peel Shannon Peel is the creative force behind the MarketAPeel Brand She works from her home office overlooking life in Downtown Vancouver BC Canada She is passionate about stories and how to they connect people and exploring why people make the choices they make People describe her as intelligent quick witted and creative all things she takes pride in as she values intelligent thought and solution based productivity MarketAPeel reflects her values and vision Download

Stand Out Tip Create expressive content of yourself with a meme saying to get you post to stand out to your audience who will respond to candid images of you expressing a thought How to Stand Out in Today s Digital Marketplace Publisher MarketAPeel Editor Shannon Peel ISBN 2023 MarketAPeel The copyrights of the presentations is retained by each presenter who spoke at the Stand Out Summit January 30 February 3 2023 The copyrights of the How to Stand Out in Today s Digital Marketplace book is held by MarketAPeel All rights reserved No part of this book may be reproduced into any information retreival systems without the written permission of MarketAPeel The publisher is not responsible in whole or part for any errors or ommissions in this publication All opinions and views are those of the presenters The opinions and views expressed by Shannon Peel as writer and editor are hers and do not reflect upon those of the presentors

How to tell a Brand Story Here s what you do to attract customers by telling a brand story You grab a pot of coffee sit down at your computer and write Every brand story writer starts with a blank page and only succeeds by typing Telling a story doesn t take a lot of time Now editing revising and polishing a story That takes time a whole lotta time I love what Hemmingway said about the first draft it s sh When you sit down to write your brand story don t sweat it because your keyboard has a delete button Let the words flow on the screen and then worry about what you will say The good news about brand storytelling is you don t have to submit 60 000 90 000 words to an editor You only need 280 characters for a Tweet 20 50 words for a social media post and 1500 2000 words for a blog post Which do you think is harder to write a Tweet or a novel Not which takes the longest which is the hardest Try to tell your brand story using only 6 words can you do it Hemmingway s style of writing is perfect for social media and online content consumers because he used as few words as possible His famous short story is 6 words Baby shoes for sale never worn It s brilliant because he doesn t tell you the story he lets you experience it Practice telling your brand s story with as few words as possible Know Your Story Before You Write Brainstorm a list of questions using the 5 Ws and How You know the who what where when why and how of a story Once you have written out all the questions answer them using as few words as possible while still showing off the personality

and humour of the corporate brand If you don t know your brand s personality we need to go back to the drawing board to determine tone voice and image of your brand before you start telling brand stories to send me to a room with white wall padding Knowiing how the character will react and what they will decide is rooted in the values of the character We all have core values that drive our decision making processes and When I write a novel I ask priorities Understanding yours will questions about the situation the help you know what story to tell to environment and how my characters the marketplace to clearly will react Just don t ask who I communicate your why am asking you might feel a need click the apple peel

Interviewing the Interviewer What is your professional role I equip and coach leaders to hone their media skills to stand out from the crowd as a Go To Expert I do this through media coaching I do this by emceeing hosting and creating live media that amplify you and your brand authority I do this by creating media content and events that drive potential clients to you while raising your brand identity What is your top personal value Passion I have a driving passion for helping and serving fellow leaders to shine brighter and stand out from the crowd and social media noise Part of my passion is to make sure my clients and collaborative partners have fun while leveraging media to its full potential On many events that I collaborate on the client has an idea to create a media event While their idea is good often they realize this is hard work they are not equipped or skilled enough and they want to give up or settle for less My passion 36 years of media and creativity often help those that I work with regain their passion and work with me to produce an exciting event My passion often carries them and then they want to do another event What do you do when you aren t working I enjoy unplugging and exploring the great outdoors Hiking camping visiting and exploring other cities and places click the apple peel

Rich s Presentation How to Rock the Stage Rich Bontrager The Trigger Rich has worked with top speakers leaders and authors like Denis Waitley Sandra Dee Robinson Chris Westfall Jeffrey Hayzlett and Deanna Singh Rich s passion comes from his 30 years as a professional broadcaster keynote speaker and Pastor Rich provides group and 1 on1 transformational coaching with practical tools evaluations and action steps that radically transform your confidence clarity and communication skills Watch

Video Marketing You may have heard that video is taking over and that s true Everywhere you look there are videos And that s not a bad thing In fact as a small business owner you can reap a lot of benefits from using video in your marketing campaigns Video is a great way to connect with your target audience and get your message across in a way that is engaging and visually appealing But before you start creating videos there are a few things you should keep in mind In this guide MarketAPeel covers everything you need to know about video marketing for small businesses including what kinds of videos to make how to define your target audience how to establish a budget and where to publish your videos Kinds of Videos to Make There are many different types of videos you can create for your business Small Business BC notes that the most important thing is to create content that is relevant to your brand and will resonate with your target audience Some ideas for types of videos you can create include Product demonstrations Tutorials Customer testimonials Company culture videos Answers to frequently asked questions Expert interviews Live event coverage Live Streaming Your Ideal Audience One of the most important things you need to do before click the apple peel

You have a story to tell about who you are and why people need to pay attention to you but you struggle to make an imoression Sit down with Rich the Trigger Bontrager to craft a promotional interview that will elevate your brand and showcase why you are the person for the job Your Spotlight Video I believe that you can create your own MEDIA EMPIRE to grow your BRAND AUTHORITY I work with and coach individuals and companies small and large to learn media savvy skills to help you create your own media empire that amplifies and elevates you with your industry and beyond Rich Trigger Bontrager Your Audience Awaits

Define Your Personal Brand Whether you are trying to secure a new position build a book of business or develop relationships a personal brand is a requirement Employers are doing their due diligence and searching Online to find out if they will make someone an offer because they are covering their own butts when making a decision I m sure you have heard stories about people who either didn t get a position because a potential employer checked out their Online footprint or someone was fired because of a social media post Throughout time people have judged each other spread rumours and ruined reputations Today it is easy for others to spread gossip and for us to ruin our own reputations with the wrong post however at the same time it is easier for us to protect our reputations from slander by creating a strong personal brand with engaged followers who will champion and protect us It enables us to login and respond to questions give gratitude to positive messages and round out negative messages with our side of the story What is a Personal Brand It is you your story your image and your reputation The hardest part of creating a personal brand is knowing yourself well enough to be able to tell your story honestly positively and consistently Once you know what to say you will discover content everywhere you go Narrow Your Message You are better off with a few followers who are actively engaged with your content than a lot of followers who never see you Engaged followers spread your message and tell others what you

do I am lucky to have a handful of people telling people how wonderful I am at what I do However if they don t know what I do the message can get lost in the details and the person they are talking to becomes too confused to be interested in my services Many freelancers focus on what things they are experts in The best website designer the greatest social media strategist and the smartest Adwords specialist William Harris Facebook ads expert at Elumynt The best personal brands are genuine and authentic because intelligent people see right through insincerity and fakery Brands who are copycats or dishonest may have initial short term success however once people feel lied to they will loudly push back and walk away Humour can help you stand out These are strong focused personal however be careful to use humour brands which are easy to clearly appropriately Sarcasm can be communicate to the marketplace misunderstood politically incorrect The problem with them is they are jokes can offend and cynicism not unique authentic or memorable can paint you as negative because they are generic and subjective Just because you say Let your work tell your story by you are the greatest doesn t mean showing your audience how you people will believe you help others instead of telling them what you do When you share Be Genuine examples of your work you will have a personal brand story made up of Be genuine It will make it much your skills client easier to manage your personal testimonials solutions and brand on a daily basis explained click the apple peel

What makes you unique What do you love about what you do and how do you help others When I was first starting out as a PR intern it was my job to invite celebrities to the Los Angeles premiere of Steve Nash s documentary I was a green rookie with no experience and I bit the bullet to call the agents and representatives of major celebrities in particular Will Smith When I m working with a client who has booked a coaching call I send them a pre call questionnaire to give context for our call and to learn more about what they re struggling with and more about what their goals are During the call I work with them as a part of their team to help them brainstorm ideas give them Even with my hands shaking sweat clarity on what their limiting beliefs on the back of my neck I made those are and provided perspective on phone calls without slipping once where their current strategy is at And I knew that if I could push past my own fears and anxiety to help When the call is over I provided stories get international recognition them with the recording along with even when I had little experience a number of resources to help them doing that I could do anything move forward in publicity from how to find the right media contacts to This is why I always counsel coach brainstorming their brand stories and empower clients to look at or writing media pitches I love public relations and publicity not inspiring clients and seeing the as something they need to have a light bulb moments go off for them high profile reputation for or a lot when they re excited about how to of money for It s about believing in move forward I love providing that your own story and learning how to personalized support to help them position it the right way in front of the gain clarity and move right audiences forward with confidence Read More

How Mindset Work Changed My Life and My Business For the Better When I made the decision to start my business as a freelance copywriter and marketing strategist as a college student I did so because I really wanted to build my portfolio to show brands looking for in house marketing and writing professionals what I could do I wanted to build my skills learn from knowledgeable industry professionals and prove to brands and to myself that I could develop a portfolio Working as a copywriter social media strategist and later a publicist I dedicated my career to crafting compelling brand stories for clients to grow their brands building fun social media campaigns to increase fan fervor and launching publicity campaigns to help indie film food and tourism clients gain mainstream and international recognition I celebrated clients showcasing their talent at festivals such as San Diego Comic Con and Toronto International Film Festival landing The freedom I found developing interviews in mainstream media my own business changed my mind such as PopSugar CBC BBC and about getting an in house position beyond I didn t realize it then but in It allowed me to embrace being an the back of my mind I was trying to entrepreneur and forge my own path ignore the fatigue and the burn out on discovering the types of projects that threatened to overwhelm me and brands I wanted to collaborate with and build experience learning Why did this happen about other industries and their Because I didn t prioritize my needs mindset and mental health as an

entrepreneur I spent over a decade believing that I had to strain myself to work on weekends answer emails ASAP and compete as a service provider to lowball pricing my skills in order to get any work at all As a result I was burnt out and exhausted daily as my anxiety made a good night s sleep nearly impossible I developed a chronic digestive illness that had frequent flare ups causing me to lose even more sleep and my enjoyment of cooking and baking I didn t love running my business anymore and I wanted a change When I came to that epiphany I knew I needed help and that impartial outside perspective to tell me what I needed to change From the moment I started working with my mindset coach I came to a few realizations 1 Running my business according to the status quo was draining my energy and my joy I believed my only option in the industry was to be a service provider because most PR agencies and publicists in my industry were service providers I couldn t see any other options until I started working with my mindset coach My mindset coach reminded me that I had over a decade of experience working in publicity and public relations that I could utilize in a different way As a service provider I kept hearing the same stories of price negotiations entrepreneurs not getting the campaign results they wanted BrandAPeel Podcast Interview

Worksheet

How Public Relations Can Help You Build Brand Awareness Raising brand awareness for your story can be done in a myriad of ways so far Why Because you and your team being your own cheerleaders will not build trust or credibility with your audiences Why would it They know you want to sell your From social media content to blogs products book more clients for your and email newsletters you can share services sell more tickets etc But your brand story with your audiences another person brand or platform and subscribers using images with considerable credibility and a videos audio clips and written sizeable audience supporting you content That s a different story Here s the difference between sharing your brand story using the above methods versus using a public relations strategy Social media blogging and email newsletters are all content created and shared by you to audiences Your readers fans and followers may on occasion share that content on their social media feeds but the original content comes from you Relying on your own content marketing strategy can only get you This is where a public relations strategy has power It s about sharing your brand story through trust and credible media outlets to reach the right audiences where they re spending their time You want to be able to build positive long lasting relationships with key media platforms ie podcast TV and radio shows magazines blogs and more to share with them why you do what you do why Click Here

The Art of Standing Out With Interviews In my previous post I talked about how and why you should consider utilizing public relations to help your brand story stand out from the crowd due to its power in helping you build trust and credibility with the right audiences Today I wanted to focus specifically on how interviews can help you stand out with audiences and build credibility provided you are being featured on the right podcasts radio TV shows magazines and websites Always ask yourself the question Is appearing on this podcast show or magazine going to help me share my story with the audiences I want Will my audiences read watch listen to this Doing your research into who in your industry has been featured on the outlet how long the outlet has active for and the engagement they have their audiences on social media and or their newsletters will help you answer that question 2 Get Comfortable Sharing Your Story Remember customers and clients don t book a service or buy a product just because they like the 1 Finding the Right Media Outlets features or the price is right It s your brand story that will allow them the Standing out in front of your chance to get to know you learn to audiences is about discovering trust you and believe in what you re where they spend their time Just doing and why you re doing it because a new YouTube show Interviews are a fantastic approaches you for an interview way to build that trust and doesn t mean you have to say yes credibility because they re Click Here

What is your top personal value Honesty We try to be clear and transparent with everything we do When there s a problem we step up and do our best to sort things out When we re asked to do something we always consider its value to our client s business This means we often say no If it s not going to add value to what our clients are doing we don t want to take their money What do you do when you aren t working I m very interested in food especially fermentation techniques used around the world What do you love about what you do and how do you help others I gain great satisfaction from using my experience to help business owners use marketing to create value for their customers and their business What is the number one goal in your professional life Create a healthy business that can support clients and employees long into the future Define the word Entrepreneur This ven diagram has significant overlap Being an entrepreneur implies that there s something innovative about what you are doing and or that you are starting something new At the same time you are a business owner A business owner isn t necessarily starting something new or innovative What did you do before you became an entrepreneur or business owner I worked for existing advertising agencies What happened to inspire you to start a business Click Here

The Digital Marketing Funnel Shannon Peel

Is your brand story spread out over the internet resulting in a bunch of fractured sound bites and an audience standing at the edge of a canyon wondering where the road went Don t leave your potential client s hanging make sure they can find you and know where to go to get what you have to offer them by mapping out your digital marketing funnel Too many people put their eggs in one basket expecting people to go from awareness to advocacy in one jump but that rarely works If you want your audience to become active advocates of your brand you need to guide them through the customer journey Starting with a digital marketing funnel template is a good place to start Brand Story Funnel Content creators use brand storytelling techniques to guide your audience from awareness to advocacy When you look at the digital footprint from above you need to be able to see where the client journey moves and how they see the brand story you are trying to tell Your digital footprint needs to know which parts of the funnel each platform goes into so you know what type of content to create I use a custom funnel to identify the parts of the whole story that need to be filled Awareness Credibility Authority Decision Action Advocacy I like this one however there are different funnels which you will see When creating a funnel for your brand story make sure you cover all the parts of the customer journey and you know the intent of the action taken by the customer at each step

The Digital Marketing Funnel types This one is mainly used for digital content marketing and A digital marketing funnel describes e commerce transactional buyers the steps that users take to move journey which is much shorter than from being a prospect to a customer a relationship building journey While there are multiple marketing and rarely has human to human funnels most include stages focused interaction on awareness consideration purchase and retention Businesses Top of the funnel TOFU can use any funnel to guide their Middle of the funnel MOFU marketing efforts Bottom of the funnel BOFU It s often difficult to define a digital marketing funnel because it can take many different forms for many different types of businesses In its simplest form it has three components 1 A foundation 2 A floodgate 3 The actual sales funnel This type of funnel is focused on search intent and the keyword you need depending on the intent of the searcher If you want to be seen as an expert thought leader or provider of choice you need to go beyond a short cycle transaction and create a deeper funnel to represent your potential customer s journey Utilising digital marketing funnels is the key to reaching a wider audience If you have an online store or you and getting the best conversion rate need an online e commerce site on your marketing efforts this type of three steps funnel is a good place to start but if your As I mentioned in the brand audience needs more touch points storytelling funnel there are different to move through their customer

journey you will need a more complex funnel see below Top of funnel TOFU This is where your brand story begins and helps customers to recognise they have a problem that needs a solution Top of the funnel includes social media publicity word of mouth and online searches Organic results provide the best onsite results but are hard to get based on the amount of sites competing for top spot Making sure your website is optimized for search engines like Google you will have a better idea about how to craft the stories you tell on your website Content marketers focus on creating content to meet the needs of consumers who are making searches using terms that signal the start of the customer journey You need to entice them to take the next step and bring them to your website where the next digital marketing funnel stage takes shape While many marketers will tell you that doing so starts with good ad design or witty copy it actually begins earlier with targeting the right audience Informative Search Intent Platforms where audiences are looking for an answer to a question information about a topic or to learn something new You will need to learn how to tell their brand story in a compelling way that draws the audience in and gives the interviewer or platform something unique Platforms are looking for unique content when they interview people they don t want the same story you gave to the last 10 interviewers Search platforms and other directories where people will search to find a specific site brand or person They want to go to a specific place This is where your client s Brand SERP needs to bring up their Keep Reading

2PM Live with Rich Interview Map Out Your Digital Footprint and the Customer s Journey Download Download the Map Your Customer s Journey workbook James Hipkin on 2PM live with Rich Bontrager

What do you do when you aren t working But then one day I had a lightbulb moment I realized that I could use my theatre background to my I love Disney and traveling and often advantage in the business world will be dreaming about my next trip especially in the world of business into fantasy land podcasting What makes you unique When I was younger I loved the theatre I was always on stage performing in plays and musicals It was a great escape for me a way to express myself and forget about the real world for a little while But when I graduated from college I had to face the reality that theatre and music weren t going to pay my bills So I ended up taking a job in corporate America something completely different from what I was used to At first it was really tough I didn t know how to act around all these stiff business people They were so serious all the time and talked in jargon that I didn t understand I started using my acting skills to read people and figure out what they wanted I learned how to sell myself and my ideas And I became really good at networking Soon I was thriving in the corporate world And I realized that the skills I d learned in theatre were actually really valuable in the real world So if you re an aspiring actor creative or musician who is struggling to make it in the real world take heart Your skills are valuable you just have to learn how to apply them in a different way Who knows You might just find that the real world is actually part of your world after all Click Here

As a podcaster or marketer you must understand why people listen so you can create what catches their eye and helps them make a decision To discover what people look for when choosing a new podcast to listen to I asked people how they find good podcasts to listen to and why they choose to listen or to pass I received over 30 insightful responses that gave me an insight into what people look for when making a choice Being a podcaster isn t easy It s a lot of work And I don t just mean the booking interviewing and editing Trying to get people to take notice and give you a chance by listening to what you have created is time consuming and like a slow leak in a tire can leave you feeling flat Which is why so many podcasters quit and go onto doing something else like social media marketing that is less time consuming with quicker results listen to some podcasts and pass others by Yes I know it s a little backwards but hey at least I finally got to researching the podcast listener market and what catches their attention Better late than never I put out a query and received over 30 responses about what catches people s attention Grab a pen and paper you re going to need it The overreaching topic of the podcast matters to listeners who want to stay up to date about what is going on in their industries learn new things or just be entertained Niching your podcast based on an identifiable topic will help podcast lovers find your show and know why they want to add it to their play lists Here s what people are saying Now that I have well over 100 podcast episodes I decided to figure out why people choose to I choose podcasts by subject I m interested in marketing

What Makes a Podcast Stand Out Shannon Peel

Share Your Podcast with the Group

advertising hospitality photography my podcast and how it led to them psychology etc genres So I pick wanting to tell a brand story on the podcasts accordingly Can Burak show Scott Bihorel I ve typically found my favorite podcasts by searching for my interests e g linguistics music or celebrities I like e g Will Ferrell Conan O Brien I ll usually give a listen to the first few that pop up in the search results If the content is engaging informative and or funny in addition to having a good production value that s usually enough to win me over If it s boring or has poor production and audio engineering I ll move on to the next one The Podcast Name and Episode Titles Matters Choosing the name for my podcast was easy because my branding includes my last name The company is MarketAPeel The blog is UnPeeled The digital magazine is APeeling And the podcast BrandAPeel It just works Routinely my guests compliment the name of When I thanked my dad for letting me use the family name in my branding he just laughed Probably because I didn t actually ask him for permission When I started I used Brand Story in every title but soon it was apparent that wasn t going to reflect what some of the episodes were about So now I try to use it when the guest is sharing their brand story and come up with an interesting and clickable title I don t know how many episodes or which episode is what but since they aren t a series of connected stories I don t think it really matters Titles or headlines are important to blog posts articles news stories and yes podcast episodes Though if you want to have listeners become regular listeners and maybe fans you can t use click bait or a baitn switch approach to titling the

episode I don t expect people to want to listen to every episode so I try to ensure they know what it s about in the title to help them decide which episodes they want to listen to thereby making their experience with BrandAPeel more enjoyable When I asked people what caught their attention when scrolling through the millions of podcasts some said the name Macy Sarbacker I choose podcasts to listen to based on my interests and then the episode titles A good podcast episode title can make or break my decision to listen Kyle MacDonald I m always intrigued by the titles of podcast episodes Boring generic titles make me think that the podcast itself is boring or generic and that deters me from listening to it But if the titles are catchy interesting or a little out there that definitely influences me to give the podcast a listen When I start listening to a new podcast I ll usually give two episodes a try before deciding whether or not to continue listening to the rest of it Recommendations Matter SEO is alive and kicking even in the world of podcast titles so keyword searches and double checking that the headline in your Click Here

Lisa Fredrickson Business Marketing Expert with an insatiable appetite for learning Product development and online marketing sales funnels are my focus however Lisa has experience in many business industries Presently she is helping coaches to refine their message develop online courses and build a focused sales funnel that attracts both higher paying and better performing clientele If you need to breathe life into your coaching plans then who better than a learn aholic with over twenty five 25 years of business acumen LinkedIn

Know Your Audience like an Author Knows their As a novelist I create characters out of thin air and put them into different situations to tell a story The more I know about the character the more believable I can make their reactions The more believable their reactions the better the story You don t want every person who walks through the door because most will cause you more headaches than they are worth That is the great thing about being self employed It s your business you get to work with the clients you want Yes money is part of the equation but you only have so much time to work don t fill it up with the wrong thing Take what you have to in order to pay the bills and leave enough time to tell your story to the optimal clientele To determine your ideal market you will need to completely understand your product service and business I know you think you understand it however what I mean is you are able to explain it to everyone even the ones who may be a little slow on the uptake What does your business do What problems do you solve Why should a person buy from you You are working too hard for too little if you do not know why someone should buy from them or whom your customers are Know Thyself Grasshopper It is easier to trust someone when they are like you rather than extremely different By knowing yourself you will be able to determine what characteristics in a customer are more likely to result in a positive experiences and referrals

Characterization Method Don t get so detailed that you will only target five foot nine blue eyed Certain characters are based on arch blonde haired bombshells with great bodies types These are two dimensional characters who are limited by the expectations of the reader They are You want to keep your characterization general enough to describe a used by authors for a certain role decent sized group of people If you in specific story genres and for the most part they are not based on real find your ideal market is too tight loosen up your criteria if it s too people and rarely grow or change large tighten up your criteria In some stories the characters feel real you can relate to them you understand them and can see yourself being friends with them They are flawed learn and grow as the story progresses These are the well rounded characters who are created through a process of asking questions creating back stories and drawing from people in the real world This is the kind of process you want to engage in to define your ideal client This is your ideal market however the size of your budget will help determine how large of a market you can afford to broadcast to To help you define your ideal audience download the How to Know your Audience like an Author Knows their Hero Workbook Start by identifying your favourite clients If you don t have any yet think about the kinds of people you get along best with Download Coming Soon ... Keep your eyes on your inbox

2pm with rich Share Your Narrow Your Message Story

Narrow Your Message tip When we have a problem with our health we don t know what the problem is we just know we aren t feeling well or something hurts The same can be said of your ideal audience when they have a problem that you solve Imagine yourself in their shoes experiencing the problem you solve without knowing exactly what is wrong If you experience this symptom I may be able to help you get insert the result Download the worksheet to help you structure a story Worksheet

Bonnie Chomica As The Content Creation Mentor Bonnie Chomica coaches her solopreneur clients to go from sporadically creating content to consistently producing compelling and engaging content so they can get more exposure showcase their expertise and attract more clients With over 30 years in corporate marketing communications and a business owner since 2012 Bonnie draws on her vast experiences to share practical content creation information that audiences can implement right away Download

Before You Create Content There are plenty of tools to help you find the best keywords to write about some with free options SEMRush Moz and Alexa are comprehensive SEO programs to help web designers and SEO specialists to research keywords and backlinks to improve a website s organic traffic Google Search Console provides data to help you understand keywords your site shows up for which clicks you receive and where your site is showing up throughout the Internet Google Trends helps you understand how keyword searches are used throughout the world to find those keywords that are gaining popularity and the ones that are losing traction By the time you are done doing the research you may be more confused than less or disillusioned about your chances of success getting traffic to your website This is why it is vital you understand the keywords you want to use to tell your brand story to the marketplace When you understand your personal brand or business brand message you can keep your branding focused on the keywords on all your marketing channels This way no matter where your audience finds you they will know what your brand story is about I ll use my brand as an example of brand storytelling The objective of MarketAPeel To create content to give brands market appeal How MarketAPeel full fills it s objective Tell brand stories on digital platforms and publications Platforms MarketAPeel utilizes Publishes digital magazines a blog a podcast and summits

MarketAPeel s Brand tag line Peel help them In other words your ing the layers to get to the core of brand story is more about what othyour brand story ers are searching for than the story you want to tell Types of brands Personal brands small business brands and leaderCase in point When I research the ship brands keywords Brand Storytelling and Digital Magazines both do not have From this information can you decipher much in the way of traffic Other the keywords I need to write about on words like digital marketing have the MarketAPeel website to help drive higher numbers of people searchthe right traffic to the website ing for information Though what I do lives within the bubble of Digital Next Step Do the exercise for Marketing the right people for my your brand to help you clarify your website want to define their brand brand story and start your keyword story or a custom digital magazine research to help them connect with their customers employees and marketWhether you are telling a brand story place for your career business or life you first need to understand which keyThe more niche I got in my webwords people are seeking out which site s content the lower the bounce will also reflect your brand story rate the higher the amount of time spent on my sight and the more I can write about brand storytelling pages visited All of which improve personal branding and digital mag my site s ranking azines as much as I want however if people aren t using these keywords to find a solution to their problem they will not understand how I can

This digital book is being rolled out over 5 weeks Each week you will receive one fifth of the book to help you stand out in today s digital marketplace Be apart of the story the conversation the journey

Pick Up the Phone Here s a novel idea Call them In today s world of booking calendars zoom meetings and global virtual networking there are lots of opportunities to talk one on one with your ideal audience Sure it takes time where your content can talk to countless people to share the message but it doesn t connect like a one on one discussion does which is why sales teams still exist How do people go from your marketing funnel to your sales funnel If you don t know you need to figure it out and when you do you ll stand out because people will feel more connected to you

Carolyn Choate Carolyb Choate helps coaches sell more books courses and programs by setting up a system that does the selling for them in the background freeing up time for the work they really love It s a sales funnel But not a pushy funnel a heart centered funnel She believes in building funnels that are a gift to you and your audience guiding them gently from step to step so they feel taken care of and ready to say yes to your offers

How to Create Marketing Videos for Social Media Videos can be hugely beneficial to everything from brand building to sales force ignition But only if you create them the right way Here is Six Degrees Productions handy guide you can make sure that your video lives up to expectations DO 2 Understand your Specific audience to making better videos Take a minute to consider who DO 1 you re talking to what motivates Know why you re making the video them and what appeals to them Understand them Walk a mile in This is the most important question their shoes If you really have to ask you can ask yourself Why am I them Because what is important to making this If your video doesn t you may not be enough of a reason have a purpose then it will never for them And everyone is different achieve it Consider the challenges they re Here are some good examples of a facing that you can help with Think purpose I am making this video in about the pains you can take away order to increase brand awareness There could be 100 reasons to buy build trust motivate people to buy your product but only one of those my service explain how my product will result in a sale so make sure works educate and teach something you understand which one appeals new engage with my existing custo which customer and use that to tomers to add value the list goes on guide your message Once you have defined the why

DO 3 Tell a story framework as a guide for our clients to create their own narrative paths H Hook Find that emotive hook This sounds contrived and cliched to help people relate to what you but there s a very good reason con are communicating in their retent experts harp on about it beal world lives Highlight a problem cause it works Storytelling is still or pain point they are experiencthe most effective way to hook an ing Use real examples if you can audience and engage them for long The trick here is to get them to see enough to convince them to change themselves within the problem you their minds about something solve Stories activate our brains and allow content through Stories also follow a particular flow We use a simple mnemonic called the HIT I Inform Now that you have their attention you can sprinkle in some high level points about Read More your solution to their

Tell a Carousel Story As much as I love a carousel it s not about a carousel Use the social media plateform s carousel feature to tell a story over a number of different images graphics When you break the story up using the carousel feature people need to engage to go through the whole story and thereby creating the engagement algorithms love The first image must generate curiousity in the viewer so they want to click the arrow to see the next part of the story Start with a question a statement or an incomplete sentence Something to spur their curiosity into action click the peel to see a carousel story in action View

Gabriella Waterman In 2016 Gabriella Waterman launched a successful bookkeeping firm where she learned that growing her business through word of mouth and referrals was far more effective than advertising when guided by principles of excellence service value and integrity Gab sold her business in 2020 to pursue her biggest passion helping entrepreneurs improve and expand their online visibility and credibility In her GabTalks podcast she continues to help guide businesses in a cluttered and noisy online world Listen

How to Be Seen on Social Media Give people a reason to follow you Create multimedia content You need to show them your story and give them something interesting to engage with which in the noise of social media can be time consuming and difficult Here are some ideas share special offers behind the scenes glimpses and entertaining facts Post regularly and engage with other people s content so they will come over and check out your content Post photos graphics and video to engage your audience in different ways Don t be boring change it up and continually test new ideas However make sure you are consistent in your posting and you stay within your brand messaging guidelines Don t have brand messaging guidelines well You my friend need to become a MarketAPeel member and start creating your brand story with Tip Don t bother commenting on MarketAPeel Level 1 membership posts with lots of comments and lots is free to get you started of likes Just like your posts your comments will get lost and chances Tip People need some repetition to are the person has someone else get a message through their skulls monitoring the profile so you aren t and deep into their minds Repeat really engaging with them your message using the same layout and message with different images Find posts by people who have a few or different media styles Cycle three comments on them and a few likes so messages through for a month and you know they have an engaged audi then switch it up and start telling a ence which they engage with and they different part of the story with will respond to your message You want a new objective and goal engaged followers not just followers Read More

Download 50 Motivational Quote Social Media Posts to save you time and help you be more consistent Your Feedback Download

What s in a Name Your name is your identifier but how can you stand out if your name is John Smith When crafting your brand you can rename yourself by using a stage name or a nickname like Rich Bontrager uses The Trigger When naming your brand consider what you want to be known for and which words reflect your core message Shannon Peel capitialized on her last name to explain what she does marketing and branding by naming her company MarketAPeel and her Podcast BrandAPeel When crafting your brand name keep it short and to the point

Chuck Copenspire The Anti Professional Professional Chuck Copenspire is a marketing coach funnel builder and magical weirdo who helps under represented entrepreneurs find their voice attract their community and scale their businesses As a neurodivergent queer parent with purple hair and a neck tattoo he knows how it feels to be under estimated in business He s here to change that It s his mission to show that you can be weird bold and successful on your own terms Download

In Business be Different As I was sitting in Starbucks sipping a latte reading Seth Godin s Book Small is the New Big my attention was diverted to two girls walking in the door each with one crutch People had been going in and out the whole time without catching my attention why did these two girls Because they were different they both used a crutch to help them walk they weren t crippled they were probably recovering from a broken leg same side This of course got me wondering about their story you don t usually see two people walking around with the same injury Afterwards everything about my morning latte was drawing my attention to what was different Starbucks customized gift cards enabling the purchaser to create a unique gift card to give as a gift Seth s Blog about Christmas Card Emails and how they were causing Christmas Spam Being different standing out isn t that what advertisers and marketers get paid to figure out So how can you stand out in your business after all you don t have an advertising budget the size of Starbucks If you are a small business person probably working from home you probably can t afford to hire a marketing or advertising expert Ideas kept flooding me one that stood out though is a result of Seth Godin s ranting about the Christmas Card Spam dilemma Christmas is an extremely busy time and lots of sales staff and businesses send out Christmas Cards to thank their customers for their patronage First people are too busy to care if you sent them a card especially when their mailboxes and emails are flooded with them When I started in marketing small entrepreneurs in 1997 the first thing I got rid of was Christmas Cards we sent Thanksgiving Cards instead Thanksgiving was in the spirit of thanking clients for their business and it Read More

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If you are a small company on your own or don t have the resources to hire a large team of people to go out an make connections on your behalf consider collaborating with others who share your ideal audience The MarketAPeel Events Books are collaborative projects where we bring people who share a market together and manage the collaboration When everyone is sharing the content bringing people to the events and posting about the books the reach is magnified It also gives audiences a place to go to find multiple solutions to help them achieve what they want in their life career and business

Daniel Andrews The overarching motivation that drives everything Daniel Anrews does is the combination of passion and experience to connect like minded talented people By leveraging his network and supporting business owners and executives in growing theirs he has made a significant difference in people s lives It is his one true calling for over 33 years He continues to build exceptional business relationships that result in business growth with the acquisition of the South Carolina client only networking franchises called Network In Action Download

What is Connection Connection is really important and I have so many questions around it Like what is it and not the dictionary definition but what is it really Sometimes you really click with someone and other times you just don t even if you want to Too of about people than we ve ever knew before without even meeting them So we should be more connected right I mean it is all right there in our hands We don t need to catch up with oth ten what we thought was a deep connection turns out to be the least reliable er people in the real world because we have already read about them on their Facebook page I often discovered in life the connections I valued were not as important to the other person and the imbalance resulted in miscommunication and hurt feelings Have you ever wondered if your connections are as strong as you think they are I get it we re busy we don t have time for those deeper connections with people You tell a friend hey we should have coffee one day and then the next thing you know the kids are 10 years older and you haven t made any time for coffee How many people are you truly connected with Still you know everything about your friends and their kids because you ve been watching them on Facebook You re connected to people you know what s going on in their lives But is that a real connection one you can count on In today s world of virtual connections we have a complex address book in our hands We know our connection s phone numbers we know their birthdays we know more

I believe that only connecting with people online is missing a big part of connection There has to be a real world component to cement the relationship and create real trust The more consistent we are in spending time with people the deeper the connection We need to make an effort to call people whom we value in our lives We need to make sure we reach out to them to foster a relationship If you are lonely its because you are not making the effort to connect with people The health of our connections is up Some people are really good at makto us and what we do If you spend ing connections and making them more time alone than with people or strong My mom is one of those peoyou sit by your phone instead of callple who has lots of lifelong friends she ing you will find your connections can count on in life I ve watched her are weak because you didn t value She makes a point of regularly contact them not because they didn t value ing people to talk to them about how you they are what they are doing and asks if there is anything she can do to When there is a disconnect between help them She goes to lunch has cof parts of ourselves it is a signal that fee and golfs with them She is forever we need to take a look at ourselves planning trips with with people and our beliefs and our values We need making arrangements with friends to dive deeper into our minds and hearts to get to know which part is I m more like my dad I sit back and lying to us wait for people to come to me which doesn t work by the way Actually he Yes we lie to ourselves is better than I am at reaching out and making plans with friends now We try to convince ourselves we that he s retired and not so tired from are who we want to be When Read More working insane hours the truth is the opposite of

Embrace Your Brand Colours Where your brand colours when you are giving a presentation Ensure all your digital platforms are skinned in your brand colours and choose images that have your brand colours in them As you create content and build out your brand story your colours will help people recognise your brand Use blocks of colour as white space to contrast one item you want to visually emphasise or use words to make a visual impression that stands out in the scroll White space is a void and can be a colour These voids break the pattern of copy and busy images which helps to stop the scroll

Elona Lopari Elona Lopari is known as the BUSINESS CATALYST helping elite business owners become game changers in their field and achieve million dollar breakthroughs in their business As a former Fortune 500 Executive who built and led record breaking teams in over 20 locations around the US Elona s programs and consulting encompass billion dollar corporate strategies combined with the speed and agility of the most powerful online strategies of today She helps purpose driven entrepreneurs and corporations with their branding marketing sales systems and teams so that they can build a legacy life and business on purpose while making a great income and impact She is the founder of The Life School where people align their inner purposeful success personally professionally

What is the Definition of Brand One of the things many brand specialists tell me is people come to the to get a logo because they don t understand what a branding is or what the definition of the word brand is This article is a deep dive into what branding is and what business owners need to know about creating a brand My Definition To me A company is an independent entity A person has a personality and so does a company Like a person has values so does a company Like a person has a voice so does a company Like a person has an image so does a company The brand is the essence of the com pany and their interaction with the marketplace Things like logos and websites are the clothes the brand wears not the brand itself How the Experts Define Brand Seth Godin s definition of brand describes it as a set of expectations memories stories and relationships that put together impact a consumer s decision to choose one product or service over another Marty Neumeier s definition in his book Brand A Z where he defines every word associated with Branding A Brand is a customer s perception of a product service or company a corporate reputation

Earl Flormata Earl Flormata is a marketing swiss army knife Capable of everything from managerial status to running the entire marketing gauntlet himself Earl can move mountains in any marketing role Everything from content marketing authority site building presentation design and creation script writing video creation marketing and process automation voiceover work or pitching from a stage to deliver your message he s a one man Marketing army With more than 15 years of sales marketing and technical experience to bring to the table the ROI Earl brings is multifaceted While freelancing Earl oversees the corporate marketing direction and strategy for Multiple companies including sales support consulting marketing and alliances and channels He focuses on strategy leadership innovation creativity technology and customers Earl has sold over 70MM worth of products both online and off Everything ranging from physical to digital and from many arenas such as Finance and Software A programmer since the age of 5 he s always had an interest in technology and has done high end support contract work for such agencies as NASA and the Pentagon

What You Need to Know About SEO I Create Content Search engine optimisation is a tough nut to crack because there I create lots of content are 200 factors in Google s algorithm which it keeps secret and you I create lots of content to tell brand are constantly competing with other stories which wasn t getting enough websites many of which have teams traffic so of hundreds of people I Got Smarter about Content Creation with SEO How was I one person going to be able When I started MarketAPeel I promoted my services through social media and by networking in the real world Both avenues brought me clients to create content for and a small following of people who liked what I had to say When I began to focus my business on digital publishing I wasn t getting the traffic I needed to be successful The answer is niche focus and persistence to rank for keywords potential customers Is SEO the Answer to Brand Awareness in a Busy Marketplace According to marketers interactive content accounts for 88 of viewer interest and is the way to differentiate yourself as a brand The ongoing challenge of creating engaging content to attract proWhen only 2000 people see an isspective customers is a constant concern sue of APeeling Digital Magazine it for many CEOs leaders entrepreneurs began to feel like a pointless exerand businesses are constantly looking for cise I had to improve my site traffic ways to increase their ideal leads resultwhich meant diving back into SEO ing in ongoing growth and success

Should social media be the outlet Having worked with startups coaches e commerce brands nonprofits Entrepreneurs and businesses relyand political clients Tamika has deing on social media are struggling to livered results resulting in an influx get the reach needed to impact rev of ideal clients and quality leads enue because algorithms are changing in favor of veteran content cre The world is shifting We need ators According to Tamika Carlton more small businesses to be impactthere is a way to solve this problem ful Far too often those with the and it is a content strategy for those most to invest have been able to making 0 or those making upwards take over the market even though of 10 million in revenue what they represent is trash I m about giving more visibility reach Search engines like Google Bing and revenue to those delivering a and Safari provide free value to service or product that will enhance you When your ideal audience is the world searching for a need related to your service product or business you There was a time when you could should show up said Tamika Carlget noticed on social media and you ton SEO Expert and Founder of could build a community but Tamika Carlton Collective a digital then the market began to get Read More marketing agency crowded and the players

Katrina Sawa is the CEO and Founder of JumpstartYourBizNow.com. She is lovingly known as The JumpStart Your Biz Coach because she kicks her clients into high gear making more money doing what they love and fast. She is the creator of the JumpStart Your Marketing & Sales System, 14x International Best-Selling author with 22 books including, Love Yourself Successful, Jumpstart Your New Business Now and the Jumpstart Your _____(blank) Series. Katrina is also the CEO of Jumpstart Publishing where she helps entrepreneurs publish books that generate more clients and revenue, helping 30-50 authors every year publish faster and more affordably.

Katrina has a no-nonsense approach to showing entrepreneurs how to develop consistently profitable businesses implementing proven marketing and business strategies. She’s been featured on the Oprah and Friends XMRadioNetwork, ABC, The LA Tribune, and TheCW. Katrina was awarded the National Collaborator of the Year Award by the Public Speakers Association and a 2-time Nominee for the Wise Woman Award by the National Association of Women Business Owners. She speaks to groups of all sizes, holds live training events and you can get free trainings online at https://www.JumpstartYourBizNow.com/freetrainings. Katrina Sawa

I know you want to help and impact more people… and you just may not be in front of enough people which is why you’re not seeing results. If you’re committed to doing whatever it takes around all of this, then this might be the most important call you ever come to.

Some things we can discuss on this call include:

your big money goals

your lifestyle and business plans/dreams

what you’re currently doing for marketing

what you can do now to make fast cash

finding the “low hanging fruit”

figuring out your very best ‘next steps’

and what to stop doing so you stop wasting your valuable time!

I’ve made a lot of money, I’ve seen a lot of success and I want to help you achieve this too. Whether you are here to make a great living doing what you love OR you’re here on this planet to change the world. You may need a little direction to make that happen. You don’t know what you don’t know, right? I’m still learning each and every year… and have mentors of my own!

Watch the video on the top to get a feel for how this call will go. It is 1on1 with me and it’s complimentary.

The best thing about this digital book is It can be added to altered and grow More is coming Give Your Feedback Feedback